Latest opinions that David Gibbard has shared on Finextra

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David Gibbard

OmniChannel and Digital Banking Evangelist

OmniChannel &amp; Digital Banking

Member since

12 Aug 2014

Location

Suwanee

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David's opinions

Banks Failed Promise of Social Media Marketing

Everywhere you read and hear about the promise of social media, the next great marketing tool designed to lead companies to the Promised Land. Banks and credit unions create a Facebook account, a Twitter account, a LinkedIn account and a Pinterest account, hoping to deliver the next social media phenomenon that streaks across the social media stra...

28 January 2015 /retail

Creating a Cool and Profitable Bank

In an American Banker article, Creating a Bank that's Both Cool and Fair, Chris Skinner poses a question, “What does ‘cool’ mean in banking?” The question I would ask is, “How do you create a ‘cool’ and ‘profitable’ bank?” Transaction fees, interchange fees and other non-interest income are often the difference between bank or credit union profi...

13 January 2015 /retail

Why a Core Banking System Conversion is the Wrong Approach

Ah, remember the old days……, the days when you had to get to your bank or credit union branch before 2:00 PM in order to get a deposit recorded as a transaction for that day. Fast forward to today. As Tom Groenfeldt, contributor to Forbes so eloquently writes, “When 40-year old legacy banking systems meet the two-month old iPhone 6, the results ar...

06 January 2015 /retail

Dancing with the Dinosaur

I was reading an article authored by Marc Rapport, senior writer at Callahan & Associates, called “All For One or One For All?” comparing the different technology strategies of two credit unions in close proximity to each other and both relying on select employer based growth. The two Midwest credit unions are BCU (formerly Baxter Credit Uni...

03 December 2014 /retail

Bidirection Channel Banking Next Step in Customer Experience

Omni-channel banking correctly places customers or members at the center of the banking experience. Allowing customers the ability to access multiple banking channels while providing the customer the ability to begin a transaction on one channel and complete the process where they left off on another banking channel is integral to the successful i...

01 December 2014

OmniChannel Flaw Why Bi-Direction Channel Banking is Next

Just when you thought you had the evolution of banking channels figured out I am here to explain the flaw in the latest evolution of banking channels; omni-channel banking. The progression of banking channels has evolved from credit union and bank focused to being about the member or customer experience. From a single banking channel (inside out),...

29 October 2014 /retail

Status Quo Must Change Banks Can Learn from Credit Unions

Credit union membership declined from June 30th 2013 to June 30th 2014 at 54% of all credit unions, according to NCUA data. Median credit union membership was also down 0.4%. for the same period. Overall credit union membership grew 3.7%. Also, during the same period the NCUA approved 234 credit union mergers and 20 were closed by NCUA supervisory...

14 October 2014 /retail

Omnichannel and Digital Banking will Not Succeed in America

Omnichannel and digital banking is such a massive initiative, how do credit union and bank executives get their head around it? There are so many parts, where do you start? Have you ever sat down to create a list of solutions today's members/customers expect, or will soon expect from their credit union or bank? Here is my list in no particular ord...

01 October 2014 /retail

Better System Integration or Fewer Systems to Integrate

I read an article ”Do We Need Better System Integration or Fewer Systems to Integrate?” byTerence Roche, co-founder of Cornerstone Advisors and contributor to Gonzo Banker. In the article he says, “If I were to go to most bankers today and ask them what one thing they would do to improve their systems environment, a large number would say better i...

23 September 2014 /retail

Putting the Digital Banking Puzzle Together

Digital banking is a relatively new term that encompasses ATMs, mobile banking, online banking and has expanded to include essentially all banking channels except for the branch. Like most iterations, digital banking started as a single solution, ATMs, but really gained traction as a term when online banking and mobile banking were introduced. Th...

18 September 2014 /retail

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